We are a young and dynamic company that has done its utmost to “create new values” and become an organization characterized by “freedom with discipline,” a “unique story and dreams,” and a “pure and noble spirit.” These are our guiding principles. They will become our DNAs and be deeply engraved in our corporate culture.

        We may be small in size, but we have consistently launched an overwhelmingly larger number of new products than any industry peers around the globe. Such endeavors of ours have been highly recognized and praised by our customers.

We pursue freedom with discipline, a unique story
and dreams, and a pure and noble spirit.

Committed to serve each and every person on this planet, we go beyond compliance with legal requirements. All the members of our organization seek for fair and just competition based on a strong sense of ethics.

We comply with the 10 key principles of the UN Global Compact (UNGC), respect the values set out by ISO 26000, and aim to fulfill our corporate social responsibilities (CSR) in all business operations. We are also working hard on meeting our international pledges to improve human rights and labor practices in our supply chain.

We will continue to spare no effort to meet the ever-increasing expectations of our customers, shareholders, employees and other stakeholders. We will develop more new products and ensure perfect quality. We will publish a sustainability report in five years and take other actions to better fulfill our social responsibilities.